This long running. popular title appeared as a large size magazine in the late 40s with the tag line 'America's Picture Magazine of Entertainment'. It was originally published by Alho Pub. Co. All early issues featured an unusual split-screen front cover with photos of 2 different glamor girls. This format was used until the late 60s and occasionally thereafter. Sometime in the mid 60s the publisher changed to Sari Pub. Co. and remained that way until the issue of 12/70 which was billed as the 20th Anniversary issue even though the mag had been around for longer than that. The first issue published by Challenge Pubs.  was 1/71.